Our Expert In-House Commercial Video Production Company Team
Jamal Farley, Creative Producer
Jamal Farley is passionately dedicated to independent film and commercial production and strives to create aesthetically memorable videos that clearly communicate a strong message. Educated at the American Film Institute, he has twenty years of film industry experience, most recently operating All Jay Frame, a boutique agency in San Francisco. As a Producer, he has been responsible for hundreds of videos and campaigns over the last four years for clients such as New Relic, Tango, Quip, FOX Sports, IBM, Levi’s Stadium, Bleacher Report and many more. He has shepherded a diverse set of projects through production to completion and he has a solid network of contractors and vendors. With strong organizational skills and even stronger interpersonal skills, Jamal is a producer on the rise who makes things happen.
Amyn Kaderali, Creative Producer
Amyn Kaderali is an award-winning writer and director with over twenty years of filmmaking experience, including feature films, short films, industrials, commercials, and network television. His LA-based video production company Rare Medium created videos for dozens of clients over the past thirteen years, including Citizen, Mommy's Bliss, KIPP:LA, and many more. In addition, Amyn is a Disney/ABC Directing Fellow, a Warner Bros. Directing Fellow, the 2016 CineStory Fellow, an alum of the Film Independent Directing Lab and a member of the Directors Guild of America. He brings his years of experience, versatility and creative vision to the team and is excited to build a new creative content company here in the Bay Area.
Although they both grew-up in neighboring Marin County towns, it took a major Hollywood production to bring Amyn and Jamal together for the first time. The year was 2007 and the show was "Desperate Housewives" shooting on the Universal Studio lot. The two became quick friends but went in different direction professionally. Years later, in 2016, after having success as individual filmmakers, Amyn and Jamal were inspired to join the local production scene by teaming-up to form their own creative agency. Over a meal at the Sunset Reservoir Brewery in San Francisco, they formulated a plan and partnership that would become Reservoir Creative. The duo set out to create a space where their client's needs and vision are front & center. Where they give each client the attention they deserve. Creating something great while respecting their budget.
They’re in this because they love what they do.
Our team has decades of experience in commercial production and digital video marketing. Let's make something great together.