American Express TV Commercial Production Spec | "Lovelace"
We made this cool mini-doc Amex spec video for business to demonstrate our skills in internet video marketing. This mini-documentary spec ad shot in Santa Barbara featured rising star surfboard shaper Ryan Lovelace and his dog. The piece beautifully captured Ryan's personality as well as the entire process of making a surfboard.
Creative Producer: Amyn Kaderali
We had wanted to make a spec commercial for "American Express" for some time and when we heard about Ryan Lovelace's surfboard shaping business in Santa Barbara, we couldn't resist. Who wouldn't want to see how a surfboard gets made?
We wanted to make sure our modest budget was spent on the screen so we planned out a one-day shoot with a small documentary-style crew and quality camera and lighting gear. Filming in Ryan's actual studio gave us a chance to capture beautiful and vivid details of his personal life and working process so we could convey an accurate portrait of his talents and personality. The results speak for themselves.